SPI DIGITAL

Smarter Programmatic Buying with AI-Powered SUPPLY

We deliver premium, outcome-based supply with AI-driven optimization and real-time performance insights, ensuring transparency and efficiency in programmatic advertising.

Get Started with Smart Supply

What is
Smart Supply?

Our data marketplace becomes your data marketplace and minimizes your reliance on cookies.

Smart Supply

By removing biases, optimizing traffic quality, and ensuring full transparency, Smart Supply empowers brands to achieve better results with curated, AI-powered deal IDs.

  1. Outcome-Based SUPPLY

    Every deal ID is optimized for your campaign KPIs.

  2. Direct SSP Access

    99.9% coverage from top-tier supply sources for quality assurance.

  3. AI-Powered Optimization

    Real-time filtering and in-flight deal adjustments.

  4. Full
    Transparency

    Visibility into placements, traffic sources, and performance.

  5. DSP-Agnostic Execution

    Works across all platforms, eliminating DSP and SSP biases.

Why Choose
Smart Supply?

The programmatic advertising landscape is fragmented, with DSP biases, supply inefficiencies, and hidden markups increasing costs and reducing effectiveness. Smart Supply eliminates these barriers by delivering:

Unbiased, transparent supply paths

No DSP or SSP bias, ensuring better pricing & optimized outcomes.

AI-Powered deal optimization

Real-time, in-flight adjustments based on performance.

Enhanced cost-efficiency

Removes unnecessary intermediaries, optimizing pricing.

Improved targeting & traffic quality

Eliminates non-brand-safe, low-quality inventory before it reaches advertisers.

100% curated premium inventory

Every deal ID is built for your specific KPI success.

More Results, Less Waste. That’s Smart Buying.

If your programmatic strategy isn’t built for transparency and outcome-driven buying, you’re leaving money on the table.
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A Smarter Approach to Media Buying

We optimize your programmatic strategy in three core steps

Step 1

Inventory Selection & Access

Smart Supply ensures direct partnerships with premium SSPs, giving advertisers high-quality and scalable inventory. Every deal ID is custom-built based on unique KPIs to maximize efficiency and achieve precise targeting.

Step 1
Step 2
Step 2

Traffic Filtering & AI Optimization

AI-powered filtering removes fraud, invalid traffic (IVT), and inefficient placements. Contextual and audience-driven curation ensures targeted, brand-safe inventory, reducing wasted ad spend and improving overall campaign performance.

Step 3

Real-Time Performance Adjustments

Dynamic in-flight deal optimizations refine bidding and targeting for better efficiency. Transparent reporting ensures full visibility into every impression, allowing advertisers to fine-tune their strategies while maintaining control over media spend and delivery effectiveness.

Step 3

What Makes Smart Supply Different

We stand apart from traditional DSP-first buying strategies by putting your outcomes first.

  • No DSP or SSP Bias

    We work agnostically across platforms to provide the best supply.

  • Full Transparency

    Advertisers get complete visibility into traffic sources & pricing.

  • AI-Powered + Human Expertise

    Strategic oversight ensures optimized performance.

  • No Minimum Spend

    Whether testing or scaling, Smart Supply adapts to your needs.

  • Guaranteed Brand Safety & Compliance

    AI-driven filters ensure a trusted supply path.

Your Ads Deserve Better

We deliver only premium, AI-powered media – no hidden fees, no fluff, just results.

See What Smart Supply Can Do